Vespa
La dolce vita, Cairo edition
Lifestyle photography, social content and city-wide billboards for Vespa.
- Social Media
- OOH
- Production
Context
Vespa sells a feeling as much as a scooter. The work had to look as iconic as the product while speaking to riders in Cairo.
Approach
Pastel lifestyle shoots, product close-ups that celebrate every curve, and billboards placed where the city moves.
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