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The Five

Original Coffee Roasters

A loud, hand-drawn identity for The Five, an original coffee roaster, from logo to cups, carriers and social.

  • Branding
The Five: Original Coffee Roasters

Context

A specialty roaster in a crowded coffee scene needed a brand with real personality, one you could spot from across the street.

Approach

A hand-lettered wordmark, a purple-and-yellow palette and a playful illustration system running across cups, carriers, merchandise and social posts.

The Five, Original Coffee Roasters: image 1 of 2
The Five, Original Coffee Roasters: image 2 of 2

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